Veniamin Rybnikov
Head of Design
Ozon Bank
03/2023 — 12/2025
I led editorial, product, and brand design teams. We launched a range of B2B and B2C products, including lending, savings, and payments, building a full-service banking platform from the ground up.
- Scaled the org from 13 to ~80+, introduced unified processes and hiring standards, performance and development systems;
- Fostered a culture of "why we're doing it and how we could do it differently";
- Increased spontaneous brand awareness to several times and aided awareness rose to dozens of percents;
- Bank revenue reached €1B in 2024 (+191% YoY); EBITDA was ~€360M. (Company guidance indicated up to ~110% revenue growth by year-end 2025.)
Head of Design
Yandex Travel
10/2020 — 03/2023
I joined as a Senior Designer and soon took ownership of the entire design function. In close collaboration with Marketing and Product over several years, we:
- Shipped a mobile app (4.8+ rating) with a booking conversion rate 2× higher than the web flow;
- Tripled hotel bookings by redesigning the booking funnel;
- Led a full rebrand, unifying all channels and increasing spontaneous brand awareness;
- Helped drive +84% YoY revenue growth at Yandex Classifieds (Q1 2023);
- Introduced the Spotify squad model, improving delivery speed and clarifying ownership.
Sr. Product designer
Rooms
04/2021 — 02/2022
This startup was a new product within Yandex Travel and aimed to transform the hotel market in Russia. In three months, we moved from the initial idea to first offline-product tests.
- Built the full online and offline guest journey in three months with a two-person design team;
- Launched self-check-in, smart-room, and voice-assistant features, along with a new brand identity;
- IIncreased booking ratings from 7.x to 9+ and improved RevPAR by 30%, raising overall revenue by 30%.